Outcomes
By the end of this module, you will understand:
- Why segmentation matters
- How to lead with problems, not solutions
- How to construct the two most fundamental pieces of company collateral - your ICP and Buyer Persona
- What your ARPA and certain animals have in common and how they can help your business
- How to tactically apply the strategic concepts previously discussed
Introduction
Curriculum
Introduction
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Module Content
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Wrap Up
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