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Decision Making Unit
Introduction
Module introduction (0:40)
Outcomes (1:31)
Resources
Module Content
The decision making unit (DMU) (1:46)
The DMU constellation (0:33)
Champion (2:41)
End user (2:11)
Primary economic buyer (3:06)
The target market (1:28)
The DMU constellation revisited (3:08)
Other roles / detractors (4:31)
Brent Adamson quote (0:24)
Full DMU make-up (0:31)
The full DMU (2:55)
Tactical application (4:59)
DMU summary (1:54)
Masterclass interview
DMU interview (55:30)
Wrap Up
Wrap up and your 3 things (1:23)
Quiz
DMU interview
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