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Inbound Marketing
Introduction
Module introduction (0:58)
Outcomes (0:36)
Module content
Purpose and objective of marketing (2:15)
Part 1 - Your value proposition (3:02)
A value proposition is not a slogan (1:40)
Part 2 - Your personas (3:11)
Part 3 - Content (3:25)
Part 4 - Distribution (2:25)
Part 5 - Measurement (2:15)
Putting the pieces together (1:18)
Masterclass interview
Inbound Marketing Interview (74:35)
Wrap up
Wrap up and your three things (3:37)
Quiz
Resources
Part 1 - Your value proposition
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